Pure Ingredients. Pure Love.
Single-ingredient, grain-free, high-protein freeze-dried treats.
Discover our upcoming range of freeze-dried cat treats, developed around simple ingredients and a passion for feline wellbeing.
FELIPURÈ is preparing for its planned online launch in the UAE. We aim to make our products available through our own online store and selected marketplaces, including Shopify-powered shopping, Amazon and Noon, subject to launch readiness and marketplace approval.
Our Story
FELIPURÈ began with a simple idea: explore how thoughtfully developed cat treats could make treat time more enjoyable for cats and their owners.
Our journey started with hands-on prototyping, researching existing products and exploring freeze-drying as a way to create lightweight treats with simple ingredients.
We are continuing to learn and refine our treats as we work towards a planned launch in the UAE.
Three flavours. One love for cats.
Nutrition & Ingredients
Each FELIPURÈ treat is a single-protein, freeze-dried snack. The values below are illustrative estimates used during product development and website design — not laboratory results. Confirmed figures will replace them once the final formulation has been tested.
FELI · Freeze-Dried
Poultry, kept simple.
Ingredients
Chicken.
| Component | Estimate |
|---|---|
| Crude protein | 82% |
| Crude fat | 8% |
| Crude fibre | 1% |
| Crude ash | 5% |
| Moisture | 4% |
| Estimated energy | 400 kcal / 100 g |
Illustrative nutritional estimates only. Final values pending laboratory analysis.
FELI · Freeze-Dried
Fish, gently preserved.
Ingredients
Salmon.
| Component | Estimate |
|---|---|
| Crude protein | 68% |
| Crude fat | 20% |
| Crude fibre | 0.5% |
| Crude ash | 7% |
| Moisture | 4.5% |
| Estimated energy | 440 kcal / 100 g |
Illustrative nutritional estimates only. Final values pending laboratory analysis.
FELI · Freeze-Dried
A different kind of poultry.
Ingredients
Turkey.
| Component | Estimate |
|---|---|
| Crude protein | 80% |
| Crude fat | 9% |
| Crude fibre | 1% |
| Crude ash | 5% |
| Moisture | 5% |
| Estimated energy | 395 kcal / 100 g |
Illustrative nutritional estimates only. Final values pending laboratory analysis.
Side-by-side
Illustrative estimates as a percentage of the treat. Hover or focus a bar for exact figures.
Illustrative nutritional estimates only. Final values pending laboratory analysis.
Nutritional values shown are illustrative estimates used during product development and website design. They have not been verified through laboratory analysis and are not final product specifications. Confirmed nutritional information will be published after the final formulation has been tested.
Freeze-drying removes moisture through low-temperature processing under reduced pressure. By freezing the ingredient first and then drawing off the water as vapour, the process creates lightweight treats while keeping the structure of the ingredient largely intact.
Freeze-drying on its own does not sterilise food or guarantee pathogen safety. Appropriate sourcing, processing controls and testing remain essential — which is why these treats are being developed as treats, not as a complete and balanced meal, unless a qualified professional establishes otherwise.
Quality & Safety
FELIPURÈ aims to prioritise the things that matter before a single treat reaches a bowl.
Short, recognisable ingredient lists so owners always know what their cat is eating.
Product testing intended to support safety and accurate information ahead of launch.
Careful freeze-drying and packaging choices designed to protect quality.
Nutritional values published only once formulation and laboratory testing are complete.
Clear, honest descriptions — planned products are labelled as planned.
Practical feeding and storage guidance, established professionally before launch.
FELIPURÈ's products are not described as laboratory-tested, certified, vet-approved, preservative-free or clinically proven unless that has actually been verified. Product availability will depend on completing the necessary safety, labelling and regulatory requirements.
Where to Find Us
We aim to make FELIPURÈ available through our own online store and selected marketplaces once the relevant stores are ready. Store links will be published here at launch — not before.
Our planned online store — built on Shopify.
Coming SoonPlanned marketplace availability in the UAE.
PlannedPlanned marketplace availability in the UAE.
PlannedPlanned launch
January 1, 2027
Subject to product readiness and any required approvals. Shopify powers our intended online store — it is our e-commerce platform, not a separate marketplace.
Join the Launch List
Sign up for launch updates and we'll let you know when FELIPURÈ treats are ready to order. Choose the flavour you're most curious about — or all three.
We only collect the details needed to notify you about the launch. Your information is stored securely and never displayed publicly.
FAQ
Contact
Questions, partnerships or just curious about FELIPURÈ? Send us a message and we'll get back to you as we prepare for launch.
A dedicated business email and contact details will be published here at launch. We don't share a contact address publicly until it's ready.
